Parents warned to be on the lookout for woke toys, consumer expert declares

Toy companies have issued “woke” renditions of classic toys in recent years, which has prompted criticism from Americans who argue the industry is attempting to push a narrative with the help of local government and liberal-leaning Wall Street, one expert told Fox News Digital. 

new California law went into effect on January 1 requiring every store in the state that sells childcare items or toys and has more than 500 employees to include a “gender-neutral” toy section or face a $500 fine.

Proponents of the law argue it will eliminate gender discrimination and stereotypes about boys and girls, but the move comes on the heels of conservative boycotts of transgender-related items sold to kids many deemed inappropriate.

Consumers’ Research issued a report about toy companies, calling out Mattel, Hasbro, Build-A-Bear and Fisher Price for pushing “woke” toys in an attempt to target America’s children and “normalize radical transgender ideology.”

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